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But why – Falkon with a typo?
We chose the Falcon as the symbol of energy, curiosity and endurance. The K is our twist — in whatever we do. And the K is from our mother company, Kalmann & Co since 1923.
Welcome to the Falkon Project
Becoming the #1 India Storyteller & Tourism producer in Israel. Join us in creating the tourism bridge between Israel and India and in creating and promoting relevant quality products for the booming Israeli outbound tourism industry.
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The Indian stakeholders – who are you and what are your needs?
Hotels
Promote your hospitality product and create sales quality segments during your low & shoulder season
DMCs
Offer more quality products to more powerful B2B partners, including TOs, TAs, OTAs and MICE organizers
Airlines
Activate new, profitable air routes—both point-to-point and beyond—unlocking connectivity and expanding access
National and State Tourism Boards
Create more awareness and marketing activities in Israel based on reliable ROI and increase of arrivals
Unique Tourism Suppliers
Trace effective distribution channels, relevant influencers and passionate B2C India sales agents in Israel
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Why Israel and why now?
9M Israeli Trips a Year
The Suitcase is in our DNA. Travel is our second name, in good and bad times. Less than 10M Israelis create annually over 9M trips abroad. The Jewish holidays and peak travel season often coincide with your low and shoulder season.
Top Spenders Abroad
Compared to other source markets, the Israelis are among the biggest spenders during their vacation. For Israeli travelers, vacations go beyond sightseeing—they are known for their willingness to invest in high-quality, enriching experiences
Family Travelers
With an average of 3.1 children per family—the highest in the OECD—Israeli families regularly travel with their kids. Family vacations are deeply rooted in Israeli culture, representing a cherished norm rather than an exception.
Seeking Safe Getaways
Now, more than ever, the Israelis need a break from our turbulent and tense neighbourhood. They desire friendly and safe destinations where Israelis feel welcome. They require a place of healing, inspiration, wellness and positive energy.
Asia: New Israeli Hotspot
Many top pre-war popular destinations are off the map since Israelis don't feel welcome. Thailand, Japan and Vietnam are the big winners. In 2024, 281k Israelis visited Thailand, +30% compared to 2023. Q1 of 2025 show 97% growth.
Perfect Connectivity
With over 20 daily flights operating from Israel through the UAE (DXB and AUH), Israeli travelers enjoy smooth and convenient access to India, making it more accessible, appealing, and connected than ever for Israeli tourists.
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Your potential Israeli partner – who are we and what is our USP?
Terranova, the mother company of Falkon, is Israel’s leading destination marketing company. We know the Israeli travel market inside and out — it’s our home. We build awareness through top media and influencers, and drive business via powerful B2B and B2C channels. Our focus: High-end, Families, Wellness, Soft Adventure, and Inspirational Travel.
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Why Israel and why now?
9M Israeli Trips a Year
The Suitcase is in our DNA. Travel is our second name, in good and bad times. Less than 10M Israelis create annually over 9M trips abroad. The Jewish holidays and peak travel season often coincide with your low and shoulder season.
Top Spenders Abroad
Compared to other source markets, the Israelis are among the biggest spenders during their vacation.
Seeking Safe Getaways
Now, more than ever, the Israelis need a break from our turbulent and tense neighbourhood. They desire a friendly and safe destination where Israelis feel welcome. They require a place of healing, inspiration, wellness and positive energy.
Family Travelers
Average number of kids per family: 3.1 – the highest in the OECD. Israelis travel with their kids.
Asia: New Israeli Hotspot
Many top pre-war popular destinations are off the map since Israelis don't feel welcome. Thailand, Japan and Vietnam are the big winners. In 2024, 281k Israelis visited Thailand, +30% compared to 2023. Q1 of 2025 show 97% growth.
Perfect Connectivity
More than 20 daily flights from Israel via UAE (DXB & AUH) enable great connectivity to India.
© Albania All Senses Event
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What Are The Main Distribution And Sales Channels To Be Activated By Falkon?
MEDIA
On & off-line media channels, influencers and Israel's leading B2C tourism channels
Mass info-events for the "Israel Tourism Community", in cooperation with the top B2B travel trade media, Passportnews and the Association of Travel Agents, Webinars and breakfast meetings
B2B
Cross-marketing campaigns with local stakeholders (India Embassy, Air India, TOs, etc), social media in Hebrew, sponsored content, activate India freaks
B2C
MEDIA
On & off-line media channels, influencers and Israel's leading B2C tourism channels
B2B
Mass info-events for the "Israel Tourism Community", in cooperation with the top B2B travel trade media, Passportnews and the Association of Travel Agents, Webinars and breakfast meetings
B2C
Cross-marketing campaigns with local stakeholders (India Embassy, Air India, TOs, etc), social media in Hebrew, sponsored content, activate India freaks
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What are the main tourism products to be promoted?
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High-End
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Family
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Wellness
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Soft Adventure
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Inspirational Tourism Products
The GITB is a first shot in the right direction.
Let's schedule a Zoom meeting to discuss details. Please fill in the form below, and we'll get back to you.
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Contact Us
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So, what can we do together to increase mass-quality tourism to India?
How can we join forces to help you get a bigger piece of the Israeli outbound traffic?
Awareness
Create Awareness among Israeli travelers about the Incredible India — its culture, wellness, colors, and soul.
Upgrade
Upgrade the perception of its amazing products, showing Israelis the richness, quality, and uniqueness India offers.
Sales
Create Sales through a myriad of B2B and B2C channels to drive real bookings and lasting partnerships.
Reach
Reach Out to families and high-end couples who search for an inspiring, safe and welcoming destination.
Transform India into a Top Destination for Israelis
Together, we will transform India into a top destination for the Israeli quality segments and experience-driven travelers.
